AMAZON CONTENT STRATEGY FOR LARKTALE
Built from consumer data and brand guidelines –
A strategy for developing content within the Amazon marketplace for a stroller brand.
Optimized main product image is scaled and edited to drive click-through rates
Information pulled from consumer questions and reviews that is categorized and used to develop data-driven designs
Above the fold landing page which includes refreshed bullet points loaded with keywords to drive impressions and overall engagement
Product image designs built from the consumer data above highlighting key features
Below the fold A+ content design developed to inform and direct consumers to other products within the brand